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When we started Cyber Gear in 1996, E-A-T concept did not exist.E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines since 2014. In 2022, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A...

It is that time of year when sector experts forecast what work, finance, tech, retail, fashion, and energy will be like in 2025. At Cyber Gear, based on our 28 years of experience in the digital business, we like to help organisations stay ahead of the curve in terms of new ways of doing online [&he...

At Cyber Gear, we use AI tools to help with a range of tasks, from research and brainstorming to project management and analytics.Artificial intelligence has revolutionized search engine optimization (SEO), offering tools that enhance efficiency and effectiveness. A huge caveat though is that AI-gen...

In today’s digital world, SEO (Search Engine Optimization) has become the key to a brand’s online success. However, implementing SEO strategies alone is not enough; it is also essential to monitor and analyze the outcomes of these efforts. This is where SEO reporting tools come into play. These ...

In the digital age where competition is fierce and the online market is saturated, understanding the pillars of search engine optimization is crucial for any website that aims to rank higher on search engine results pages. Among these pillars, backlinks stand as one of the most influential component...

The world of SEO is becoming more complex each year. Google algorithms are continuously updated and developed, prioritizing user experience with new approaches. Therefore, digital marketing professionals need to keep up with the latest developments in SEO. Here are 27 new SEO terms that will enhance...

Often overlooked in the world of digital marketing, Google Trends is a hidden gem that, when used effectively, can elevate your SEO strategies. This tool offers valuable insights for keyword research, competitor analysis, and beyond, making it a valuable resource for content creators and marketers. ...

In the digital age where competition is fierce and the online market is saturated, understanding the pillars of search engine optimization (SEO) is crucial for any website that aims to rank higher on search engine results pages (SERPs). Among these pillars, backlinks stand as one of the most influen...

Organic traffic is a fundamental indicator of SEO success. It reflects how many people are finding your website through search engines. An increase in organic traffic indicates that your SEO strategies are effectively placing your site in the search rankings. Naturally sourced traffic is essential, ...