Articles

COVID 19 pandemic has changed the lives and livelihood of many around the globe. Although the full consequences of the pandemic are yet to be seen, the impact of it is visible on the economies of the world. During this period the sales leaders need to adapt to the new normal where they face fearful ...

Live online broadcast and Webinars are powerful tools in the sales process for many companies. They have high perceived value and help in generating leads, build relationships with customers, and share knowledge about an area of expertise. Webinars help in creating new sources for making money for b...

In today’s fast-evolving world, it is important for any business to stand out. Webinars are a perfect solution as they help by converting viewers into buyers through engaging content that educates them about the business. With unmatched access to online event hosting platforms, it is time to make...

Engaging with visitors to a website is just as important as driving traffic to the website. Engagement is not only about attracting visitors but making them stay on the site to achieve your goals by fulfilling their needs. It is one of the most important aspects of website design for understanding t...

Producing content is easy for anyone. But content without any objective has no value and is ineffective. For content to qualify as engaging it needs to be original, valuable, rich, and should trigger a measurable response in people. Content should be impactful on the target audience for it to be con...

The pandemic has made the businesses realize that customer engagement is what will help them sail through these times. Customer Engagement is the emotional connection between a brand and its customers. It is a process where customers interact with the brand through various channels to develop and st...

With the outbreak of COVID-19 pandemic, the trends in technology have evolved at an exponential pace. This has impacted some of the major functions of business primarily marketing, advertising, and lead generation. With this shift, webinars have gained popularity. They provide a suitable platform fo...

Every now and then there’s a shift in gears, redefining ‘success’ for social media marketing. Because of its dynamic nature, it’s hard to predict the outcome these trends could bring. But what exactly are social media trends? Social media trends are dynamic, it’s the propelling...

Webinars have been in the game for a long time no doubt about that, and they still seem to be audience favourite. But what is a webinar? A webinar is a live online gathering or conference that is interactive and discussed in real-time. Designing a webinar doesn’t sound as easy as you think rig...

Let’s face it webinars and virtual events are the new normal. In this post-COVID-19 world, one of our greatest challenges has been maintaining social distance while trying to communicate with one another. However, through technological advances and leveraging virtual platforms, we don’t ...